Protecting well-known marks in China Challenges for foreign mark holders

Protecting well-known marks in China Challenges for foreign mark holders

Protecting well-known marks in China

Challenges for foreign mark holders

Greene

Stephanie M.

Greene, Stephanie M.

Dept. of Business Law, Carroll School of Management

Author

Author

text

article

2008 2008 monographic

2008

2008

monographic

English eng

English

eng

electronic application/pdf digitized other analog

electronic

application/pdf

digitized other analog

This article addresses the challenges of extraterritorial trademark protection in China, where the business and legal environments are quite at variance. The decisions surveyed include cases brought by: Anheuser-Busch, Nike, Starbucks, Dell, Bloomberg and so forth, where these companies assert that their well-known marks are being appropriated by local companies for commercial uses in contravention of applicable laws and treaties. The author describes China's progress on protecting intellectual property rights, as well as the administrative and judicial systems who oversee enforcement. The author concludes that while there has been progress in China regarding protection of intellectual property rights, there is much more to be done and mark owners enter this market to some extent at their own risk. The international community's influence on intellectual property rights enforcement in China continues, and this is a positive outcome for mark owners.

Version of record.

Electronic reproduction. Chestnut Hill, Mass. : University Libraries, Boston College, 2009.

American Business Law Journal 0002-7766 45 2 371 398 pp. 371-398 Sunmmer 2008

American Business Law Journal

American Business Law Journal

0002-7766

45 2 371 398 pp. 371-398 Sunmmer 2008

45

45

2

2

371 398 pp. 371-398

371

398

pp. 371-398

Sunmmer 2008

Use of this resource is governed by the terms and conditions of the Creative Commons "Attribution-Noncommercial-No Derivative Works 3.0 United States" (http://creativecommons.org/licenses/by-nc-nd/3.0/us/)

Business Law ABLJ-v45-Greene-p371-QC.pdf BusinessLawPublications.eml Cover-thumbnail.jpg

Business Law

ABLJ-v45-Greene-p371-QC.pdf

BusinessLawPublications.eml

Cover-thumbnail.jpg

MChB English eng

MChB

English eng

English

eng