Case study of Apple, Inc. for business law students How Apple's business model controls digital content through legal and technological means

Case study of Apple, Inc. for business law students How Apple's business model controls digital content through legal and technological means

Case study of Apple, Inc. for business law students

How Apple's business model controls digital content through legal and technological means

Reder

Margo E. K.

Reder, Margo E. K.

Dept. of Business Law, Carroll School of Management

Author

Author

text

article

2009 2009 monographic

2009

2009

monographic

English eng

English

eng

electronic application/pdf digitized other analog

electronic

application/pdf

digitized other analog

This article explores how Apple's business model makes use of content licensed from third-party music labels that is in digital format, and how it delivers the service to consumers over the internet. Control of content and profits are the two top goals of the music labels - - yet the goals of the music labels customers are in stark opposition to those goals, since users wish to use the content in different ways and formats, and they have become very averse to paying for content, which becomes easy when content is digital. Since the music labels have in effect conceded distribution of their products to Apple, for one, Apple has found itself in the middle, at once adhering to its contractual duties under agreements with the music labels, while enticing customers and profiting from its user-friendly interface and platform. Apple must both control content to avoid lawsuits, and sell the content to continue its iTunes service.

Version of record.

Journal of Legal Studies Education 1744-1722 26 1 185 209 pp. 185-209 Winter/Spring 2009

Journal of Legal Studies Education

Journal of Legal Studies Education

1744-1722

26 1 185 209 pp. 185-209 Winter/Spring 2009

26

26

1

1

185 209 pp. 185-209

185

209

pp. 185-209

Winter/Spring 2009

Use of this resource is governed by the terms and conditions of the Creative Commons "Attribution-Noncommercial-No Derivative Works 3.0 United States" (http://creativecommons.org/licenses/by-nc-nd/3.0/us/)

Business Law Article - Apple - JLSE.pdf JLSE-permissions-for-all-articles.pdf NewJLSE.jpg

Business Law

Article - Apple - JLSE.pdf

JLSE-permissions-for-all-articles.pdf

NewJLSE.jpg

MChB English eng

MChB

English eng

English

eng